Marketing Your Business Using Promotional Pens
Generating the revenues you may have projected for your small business can be quite difficult. If you do not have a market, you will struggle to generate sales. The market may be there, but if people do not know your business, making sales will be difficult. To ensure you reach your sales goals, it is important to implement various marketing campaigns.
However, if you do not have marketing experience, you may find advertising to be quite challenging. When most small businesses have a challenge with advertising, they opt to hire marketing companies. However, it can be quite costly to hire a marketing company for your small business.
You can get the word out about your products or services by using a number of tactics. However, each tactics has its own challenges. Moreover, you will be looking to break even with any tactic you opt for. This being the case, how can you market your small business in a cost-effective manner?
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One of the best marketing strategies you have for your business is using promotional items like personalized pens. When you want to market your small business using promotional pens, you will save the cost of hiring a marketing consultant. The impact that distributing promotional pens will have on your business will continue to be felt way long after the campaign ended. Below are two reasons why you should consider using promotional pens to market your business.
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i) Promotional pens campaigns are cheap
You should know how much you are ready to spend on a marketing campaign. As a small business startup, chances are that you do not have a lot of cash. For this reason, you may not be able to implement any marketing strategy that will be too expensive. Promotional pens are affordable and can be a good marketing start for your business.
Creating promotional pens comes with some costs. However, your business will benefit immensely from using this tactic. Most stores sell promotional pens at wholesale price. For this reason, the cost per pen will be quite cheap when you do the math. For instance, you can purchase 500 pens for about $300. This cost is quite affordable compared to the cost of advertising such as direct mail, radio ads and TV spots.
ii) Continuous advertising
One of the benefits of promotional pens is that your business information will be broadcasted to a lot of people and over a long time. Regardless of what a prospect is doing, he/she can always read the message on the promotional pen. Therefore, make sure the pens have your business name, contact information and information about products or services you offer. Your brand will become familiar to prospects as they see your message on the promotional pens.